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{{Infobox person	{{Infobox person
\| name = Ronnie Pickering	\| name = Ronnie Pickering
\| image = Ronnie-Pickering.jpg	\| image = Ronnie-Pickering.jpg
\| alt = Image of Pickering in his red Citroen Picasso
\| caption =Image of Pickering in his red Citroen Picasso
\| birth_name =
\| birth_date = March 3, 1958
\| birth_place =
\| death_date =
\| death_place =
	\| alt = Ronnie Pickering in a red Citroen Picasso.
	\| caption = Ronnie Pickering in the viral road rage clip.
\| nationality = British	\| nationality = British
\| other_names =
\| occupation =
\| years_active =
\| known_for =Raging at a motorcyclist
\| notable_works =
	\| known_for = Viral 2015 road rage video
}}	}}

'''Ronnie Pickering''' is a [[British]] internet celebrity who gained widespread attention and became a meme sensation in 2015 after a road rage incident. Born on March 3, 1958, in [[Kingston upon Hull]], [[England]], Pickering's passionate outburst and his now-famous phrase, "Do you know who I am?!" during the confrontation made him a viral sensation and a subject of humour and parody on the internet.
	'''Ronnie Pickering''' is a British man from Hull who became an internet meme after a road rage video went viral in 2015. The clip became known for Pickering repeatedly asking the rider filming him if he knew who he was, before answering with his own name.

== Road Rage Incident and Internet Fame ==
On September 22, 2015, a video of an altercation between Ronnie Pickering and a motorcyclist went viral on social media platforms and video sharing websites. The video, recorded by the motorcyclist, captured a heated argument between the two parties at a traffic intersection in Hull. During the confrontation, Pickering repeatedly asked the motorcyclist if he knew who he was and issued threats of physical violence.
	The incident became part of British internet culture because of its blunt delivery, ordinary setting and easy-to-repeat catchphrase. Pickering did not become a conventional celebrity, but the phrase "I'm Ronnie Pickering" continued to be used online as a joke about self-importance and pointless confrontation.

The video quickly gained traction and became an internet sensation. Memes, remixes, and parodies featuring Ronnie Pickering and his catchphrase flooded social media platforms, attracting millions of views and engagements. The incident and subsequent online fame propelled Pickering into the spotlight, and his name became synonymous with the aggressive, confrontational behaviour depicted in the video.
	== Viral Video ==
	The video was filmed by a motorcyclist using a helmet camera during a road confrontation in Hull. It was uploaded in September 2015 and spread quickly through YouTube, Reddit and social media.

== Media Appearances and Popularity ==
Following the viral incident, Ronnie Pickering received substantial media attention and was featured in numerous interviews and television appearances. His newfound fame led to invitations for radio interviews, public events, and even merchandise based on his catchphrase.
	The humour of the clip came from the gap between Pickering's implied importance and the rider's apparent lack of recognition. The repeated exchange made the video easy to remix, quote and parody.

Despite his internet fame, Ronnie Pickering has largely maintained a low profile and has not pursued an extensive career in the public eye. However, his name and the video clip of his confrontation continue to be referenced and shared online, serving as a reminder of the power of viral internet phenomena and the enduring nature of internet memes.
	== Media Coverage ==
	British media covered the clip soon after it spread online. Articles focused on the identity of the man in the video, the setting in Hull, and the speed with which the phrase became a meme.

== Legacy and Impact ==
The rise of Ronnie Pickering as an internet meme and viral sensation reflects the unpredictable nature of online fame and the rapid spread of content in the digital age. The incident and subsequent parodies have provided amusement for many internet users, showcasing the unique and often humorous ways in which online communities engage with popular culture and current events.
	The coverage also showed how quickly local incidents could become national entertainment once short videos moved through social platforms. Pickering became known primarily for the clip rather than for a longer media career.

Ronnie Pickering's catchphrase and the associated meme have become part of internet culture, with references occasionally appearing in various contexts online. While the incident itself may have been a moment of road rage, it serves as a light-hearted reminder of the entertainment and amusement that can arise from unexpected internet phenomena.
	== Meme Culture ==
	The meme is often used as shorthand for a very British style of road rage: loud, absurd and more comic than intimidating once removed from the original argument.

== Quotes ==
	Parodies and remixes usually focus on the repetition of Pickering's name. The clip also sits alongside other British viral characters whose fame came from one brief public outburst.

* Come on then, you cunt!
* You, ya cunt!
* Fuckin' knob head!
* You got a problem?
* Do you know who I am?
* You, you fuckin' muppet, there's no need for that!
* You, you cunt!
* Fucking hanging about like that!
* What's your problem, you wanna go?
* Get your fuckin' helmet off then.
* Ronnie Pickering. Ronnie Pickering. RONNIE PICKERING!
* Yeah, me!
* Fuckin' find out then!
* You fuck off!
* Let's have a fuckin' bare knuckle then!
* You, I'm gonna knock you out!
* Let's have a bare knuckle fight then!
* I'll fuckin' show you then won't I WHO I AM!
* See that, I'll fucking smash- I'll tell you something. Yeah you.
* Do you wanna have a fight or what?
* Listen, fuckin' dick head, don't fuckin' cause one then!
* You see you in that?
* I'll put you in an infirmary you cunt.
* I will, I will.
* Fucking pull over then!
* Fucking knob head.
* What with that little thing?
	== Later References ==
	Ronnie Pickering has continued to be referenced in online discussions of road rage, British memes and viral video culture. Later clips of other angry drivers have often been compared to him by viewers and tabloids.

	Most reliable coverage concerns the video and its online spread, so the article focuses on the viral incident rather than private biography.

	== See Also ==
	* [[Social_Media_Influencer]]
	* [[Social_Experiments_on_YouTube]]
	* [[YouTube]]

== References ==	== References ==
	* [https://www.theguardian.com/uk-news/2015/sep/24/road-rage-ronnie-pickering-who-is-viral-star The Guardian: Road rage Ronnie Pickering]
	* [https://www.bbc.co.uk/news/uk-england-humber-34392015 BBC News: Ronnie Pickering road rage video goes viral]
	* [https://knowyourmeme.com/memes/im-ronnie-pickering Know Your Meme: I'm Ronnie Pickering]
	* [https://www.independent.co.uk/news/weird-news/who-is-ronnie-pickering-hull-man-filmed-in-youtube-road-rage-video-finds-unexpected-viral-fame-a6669921.html The Independent: Who is Ronnie Pickering?]
	* [https://www.holdthefrontpage.co.uk/2015/news/city-daily-beats-nationals-to-web-star-road-rage-ronnie-exclusive/ Hold the Front Page: Hull Daily Mail finds Ronnie Pickering]

# The Guardian. (2015, September 24). "Road rage Ronnie Pickering: who is the viral star?". Retrieved from https://www.theguardian.com/uk-news/2015/sep/24/road-rage-ronnie-pickering-who-is-viral-star
# BBC News. (2015, September 29). "Ronnie Pickering Hull driver road rage video goes viral". Retrieved from https://www.bbc.co.uk/news/uk-england-humber-34392015
# Know Your Meme. (n.d.). "Ronnie Pickering". Retrieved from https://knowyourmeme.com/memes/ronnie-pickering
	[[Category:Internet culture]]
	[[Category:British people]]
	[[Category:Memes]]